More Staging Secrets: The Power Of The Tray

Professional home staging is about enhancing a listing: bringing out the best in every home by making thoughtful choices and adding touches that enable more potential buyers to connect emotionally with the space.That means more showings, more offers,…Continue reading→

2 Tricks To Staging With A Seller's Furniture

More and more, we are staging listings with the seller's own furniture. Sometimes, though, it's a question of taste: not every seller has pieces that are current, on-trend, or appeal to a broad range of buyers.We can fix that. Here are two tricks tha…Continue reading→

How To Renew A Kitchen Without Gutting It

So many times, we hear sellers talk about the need to do a wholesale renovation of their kitchen to maximize the sales price of the home.That's almost never necessary. It takes only one staging consult to list what your sellers can do to ge…Continue reading→

What's New In Staging & Design

This year, in staging and design, what's old is new and what's new is old. Thoughtfully incorporating the trends below will put your seller's home at the top of competing buyers' lists. What is even better news for you and your seller: today's trends…Continue reading→

Staging For The Holidays

Thank you for your business! I am grateful for the opportunity to work with smart realtors like you to help get top dollar for you and your clients. Here are some useful staging tips for your holiday listings:  The Best Way To Stage A Ho…Continue reading→

It's Organic!

People pay more for a balanced, beautifully staged home. As much as your buyer will try to rationalize their decision, people buy emotionally. We stage to create an emotional connection, as at the end of the day, it's not about how it looks, but abou…Continue reading→

Two Ways To Upgrade Your Listing

Professional home staging is part thoughtfully resetting the home, inside and out, to appeal to more buyers, and part creating ways for each buyer to feel an emotional connection to the home. A buyer who feels an emotional connection to a home w…Continue reading→

Everything's Coming Up Green

This roller-coaster housing market creates opportunities and we're here to help you make the most of them. Stage a listing well, and it sells for more. Period.Here is how to use this year's color of the year and a professional staging best practice t…Continue reading→

Two Ways To Elevate Your Listing—Fast

A well-staged home in this tight housing market can add tens of thousands of dollars to the sales price—resulting in very happy sellers, indeed! Here is how best to use an ongoing trend plus a tried-and-true staging best practice to elevat…Continue reading→

How To Ace The Consult Before The Consult

A potential listing that's been lived in for years often needs an extra phase of preparation: an assessment of the bones of the house and recommendations of any significant changes that need to be made. We call it the consult before the consult, or t…Continue reading→

In Gratitude...

It's hard to believe that 2021 is coming to a close. It has been a long year - and somehow it has flown by, too.Thank you. I'm grateful to be able to work with you to help showcase the potential of your listings through the ups and downs of this year…Continue reading→

The 6 Steps Of A Successful Staging Consultation

A successful staging consultation is critical to getting the best sales price for your listing. Whether this is followed by professional staging or having the homeowners do it themselves, the right time for this is about one to three weeks from your …Continue reading→

Where To Add Drama To Your Listing

The way to get top dollar for your listing: add a careful touch of drama to highlight the home's unique features to make your listing stand out in what may sometimes seem like a sea of gray.An experienced stager will know exactly how to set your list…Continue reading→

Behold The Power Of The Foyer

Curb appeal is important - even critical. But, what does it take to make a stellar impression on your potential buyers from the moment they walk through the front door?The secret to getting more competing offers and a higher sales price is nailing th…Continue reading→

Just Don't: What Not To Do To Your Listing

A professionally staged home will look like one of our "after" photographs - plenty of light and space, good flow, a clear focal point - in order to appeal to a broad range of potential buyers. Right now, though, we're seeing some sellers make the mi…Continue reading→

The Thing About Pets...

We love our pets. During the pandemic, nearly one in three people adopted a pet. This is both a challenge and an opportunity when staging a listing. Our goal is to help you get top dollar for your listing, whether you sell to a pet lover or not. …Continue reading→

Staging For Summer: Inside & Out

Your buyers look at properties differently in the summer. Here is part of the comprehensive checklist we follow to make sure all bases are covered so that you get your sellers top dollar for their homes. First, start outside:  1. Recheck t…Continue reading→

Where (Not) To Use White

White is used throughout a professionally staged home. While there are always exceptions, here are seven places we recommend using white in your listing - and a few places you really shouldn't.  1. Kitchen cabinets.  The number one reques…Continue reading→

Bring It On: Home Staging With What You've Got

Sometimes, you don't have everything you need - or the budget to get it - for optimal home staging. But, you still want to maximize the sales price of your listing for the benefit of everyone involved. Professional home stagers do love a challenge.…Continue reading→

How To Maximize Your Listing's Curb Appeal

Your listing doesn't get a second chance to make a first impression. The front entrance, viewed from the curb, sets the tone for your buyers. This is when they decide whether or not they'll love the home and just how much they're willing to pay. …Continue reading→

The Best Way To Stage A Home Office Or Workspace

Due to the pandemic, home workspaces are no longer a luxury, but a necessity. Today's buyers expect to see a place to work or study from home. In most cases, we stage to show how a particular room can be used as a home office or workspace. If y…Continue reading→

What's Old Is New: 2021 Design Trends

Bring on 2021! A great way to increase the appeal of a listing is to work in the latest living and design trends - thoughtfully, as best fits each unique home. There have been so many changes over the past year. Here is what I'm keeping in mind …Continue reading→

Why I Am Grateful For Your Business

It's December of 2020 - one tough year. That said, this year has reminded me of what I'm truly grateful for. I'm grateful for you, my clients, and the ability to work with you to transform properties. I've loved the fast sales, the multiple competing…Continue reading→

Fresh Trends To Spice Up Your Listings

One of my favorite moments is when I walk back into a recently staged listing and experience the new wow factor from the outside in. On-trend décor contributes to a powerful first impression - and a higher sales price for your listing. The lat…Continue reading→

How To Tackle A Tough Listing

It's much, much harder to successfully stage a listing that is being lived in. Or, where you're working with sellers who just aren't that flexible, or have serious constraints on time or budget. Sometimes, it's a home from an estate that's going on t…Continue reading→

Oh, That Smell!

Often overlooked by the current owner, the odor of a home can make or break a sale. Buyers who are allergic may turn and walk right out if they catch so much as a whiff of something off. Buyers instinctively place a higher value on a clean, fresh-sme…Continue reading→

Attract More Buyers By Staging Inside & Out

These days, outdoor spaces are increasingly important. Delight potential buyers by highlighting the unique outdoor features of your listing.  1. Draw attention to the view. To extend the home's living space, start from the inside out. Make sur…Continue reading→

Essential Kitchen Updates For Any Listing

Potential buyers will carefully scrutinize your listing's kitchen - particularly now, with more families dining in. Below is how to get a covetable kitchen without paying for a pricey renovation. The goal is a kitchen that is at or slightly above the…Continue reading→

How Staging Has Changed During The Pandemic

Buyers' needs are changing as the quarantine continues on. While the core tenets of staging have not changed, we are adapting how we stage to better meet your buyers' needs. Below are six ways we've adjusted our approach to staging:  1. De…Continue reading→

The Best Way To Stage A Master Bedroom

Prospective home buyers have many wants and needs. One of these is a master bedroom that looks and feels like a sanctuary: somewhere they can snuggle in, shut the door, and leave the world behind. Here is how to stage the perfect bedroom retreat:&nbs…Continue reading→

It's All About Curb Appeal

Curb appeal is a frequently repeated mantra, for good reason. Potential buyers may be excited about a home based on the photos online, but if their first look results in the impression of a poorly maintained property, many will drive right on by. Her…Continue reading→

How To Stage A Home That Won't Sell

Almost every listing has its challenges. A professional stager's job is to show potential buyers the possibilities of the home, without saying a word.  How staging works: a $1.1 million example Recently, I was shown a listing that had not been…Continue reading→

The Best Way To Use Color When Staging A Home

The careful use of color is essential to a well-staged listing. A professional home stager will choose background and accent colors that fit the home, have broad appeal, and foster an emotional connection between potential buyers and your listing. &…Continue reading→

Home Staging Video and Radio Interviews

Watch and listen as Vivian Gilbert shares insights about home staging:   Staging A Home For Sale, with Brad Rozansky of The Rozansky Group: The importance of posting great photos of your listing, and how to apply the four core principles of …Continue reading→

How Much Staging Will A New Listing Need?

Realtors frequently ask how I evaluate a new listing. Much like a prospective buyer, a professional stager begins from the outside and works her way in. I start with these five questions:  1. What is the view from the curb? The outside of the …Continue reading→

Why Some Sellers Are Still Afraid Of Staging

Those of us in the industry know that staging works: smart staging puts more money in the seller's pocket and helps homes sell more quickly. There are clients, however, who are apprehensive about staging, and it's rarely about the investment required…Continue reading→

How Better Flow Makes A Home Look Bigger

Improving the flow of a home gives the appearance of a larger, more spacious home. Better flow unifies the space, inviting a buyer to walk from room to room and explore. Below are five tips on how to use flow to make your seller's home appear larger.…Continue reading→

The Best Way To Stage A Home Over The Holidays

A good realtor is always the best guide of the right time to list a home. For those who recommend listing in December to get a jump on the early spring market, here are five tips on staging during the holidays.  1. Pack up the decorations. My …Continue reading→

Create Space To Create Value

90% of home buyers are not good at gauging size or space. They can't walk into a room they haven't seen before and figure out how much furniture will fit, nor can they instantly imagine how to attractively arrange their furniture in the space.One of …Continue reading→

The Importance of Color In Staging

When selling a home, the colors used both inside and outside can make a big impact. Putting a fresh coat of paint on the walls is the most cost effective way to appeal to more buyers.  Below are several color tips to get your home sold. Choos…Continue reading→