Why is home staging important?

Because you never get a second chance to make a first impression!

Make your house stand out

When you put your house up for sale in today’s real estate market, it is more important than ever to give yourself a competitive edge over other houses on the market. It is fast becoming a necessity to stage your home, in order to sell more quickly, and to get as much money for your house as it’s worth. Facts prove that staged homes sell faster and for more money than the typical home. When you want to sell your house in the shortest amount of time and for the most money, you need to detail your home the way you would detail your car for sale.

How home staging works

  • Home staging is a process of preparing any home for sale, regardless of price or location.
  • Often before the house is even put up for sale, Accredited Home Stagers (ASP) use proven techniques and professional guidelines to prepare a homes for sale in the quickest manner, for the best possible price.
  • Home staging is not the same as interior decorating. Though decoration is part of it, staging is a process used to ensure that a home will appeal to the widest population of buyers.
  • Home staging has been proven to sell homes up to 50% faster and for an average of 5-20% more than the competition.
  • Real estate agents will have greater confidence in showing your staged home to potential buyers.

Real estate factors that you control

You cannot do anything about the market, interest rates, or location. But you can present your home in the best possible light, allowing your home to sell quicker, and for more money.

Staging Helps Homes Sell Faster — Studies have shown that staged homes sell much faster than homes that are put on the market without staging. Best results were found when homes were prepared for the market before being listed. But even homes that had been on the market for months still showed quick results once staging was done.


ASP Home Staging Sales Success Rate — Today’s Market found that 94.6% of ASP staged homes sold in 35 days or less. Return on investment for home staging projects was very high. Projects included "lighten and brighten", "clean and de-clutter", landscaping, and interior decorating or staging.