How To Stage A Home That Won't Sell

Almost every listing has its challenges. A professional stager's job is to show potential buyers the possibilities of the home, without saying a word.  How staging works: a $1.1 million example Recently, I was shown a listing that had not been…Continue reading→

The Best Way To Use Color When Staging A Home

The careful use of color is essential to a well-staged listing. A professional home stager will choose background and accent colors that fit the home, have broad appeal, and foster an emotional connection between potential buyers and your listing. &…Continue reading→

Home Staging Video and Radio Interviews

Watch and listen as Vivian Gilbert shares insights about home staging:   Staging A Home For Sale, with Brad Rozansky of The Rozansky Group: The importance of posting great photos of your listing, and how to apply the four core principles of …Continue reading→

How Much Staging Will A New Listing Need?

Realtors frequently ask how I evaluate a new listing. Much like a prospective buyer, a professional stager begins from the outside and works her way in. I start with these five questions:  1. What is the view from the curb? The outside of the …Continue reading→

Why Some Sellers Are Still Afraid Of Staging

Those of us in the industry know that staging works: smart staging puts more money in the seller's pocket and helps homes sell more quickly. There are clients, however, who are apprehensive about staging, and it's rarely about the investment required…Continue reading→

How Better Flow Makes A Home Look Bigger

Improving the flow of a home gives the appearance of a larger, more spacious home. Better flow unifies the space, inviting a buyer to walk from room to room and explore. Below are five tips on how to use flow to make your seller's home appear larger.…Continue reading→

The Best Way To Stage A Home Over The Holidays

A good realtor is always the best guide of the right time to list a home. For those who recommend listing in December to get a jump on the early spring market, here are five tips on staging during the holidays.  1. Pack up the decorations. My …Continue reading→

Create Space To Create Value

90% of home buyers are not good at gauging size or space. They can't walk into a room they haven't seen before and figure out how much furniture will fit, nor can they instantly imagine how to attractively arrange their furniture in the space.One of …Continue reading→

The Importance of Color In Staging

When selling a home, the colors used both inside and outside can make a big impact. Putting a fresh coat of paint on the walls is the most cost effective way to appeal to more buyers.  Below are several color tips to get your home sold. Choos…Continue reading→