Almost every listing has its challenges. A professional stager's job is to show potential buyers the possibilities of the home, without saying a word. How staging works: a $1.1 million example Recently, I was shown a listing that had not been…Continue reading→
I am often asked which situation I prefer: staging an occupied home or a vacant listing. A good professional stager loves a challenge - and each situation poses a unique set of challenges. 1. Some things don't change. The initial staging cons…Continue reading→
The careful use of color is essential to a well-staged listing. A professional home stager will choose background and accent colors that fit the home, have broad appeal, and foster an emotional connection between potential buyers and your listing. &…Continue reading→
Watch and listen as Vivian Gilbert shares insights about home staging: Staging A Home For Sale, with Brad Rozansky of The Rozansky Group: The importance of posting great photos of your listing, and how to apply the four core principles of …Continue reading→
Realtors frequently ask how I evaluate a new listing. Much like a prospective buyer, a professional stager begins from the outside and works her way in. I start with these five questions: 1. What is the view from the curb? The outside of the …Continue reading→
Those of us in the industry know that staging works: smart staging puts more money in the seller's pocket and helps homes sell more quickly. There are clients, however, who are apprehensive about staging, and it's rarely about the investment required…Continue reading→
Realtors and stagers know that staging is an investment to help increase a listing's sales price and reduce days on market. However, some sellers - particularly those who need it the most - still struggle with the concept of staging. Here is how I ex…Continue reading→
Every house is unique. Even homes in the same development with the same footprint have their own character, as each homeowner makes different choices.As a result, every home has unique architectural features. These features - which are different from…Continue reading→
Most buyers are quite rational about which homes they choose to see. They'll search online for homes in the right location and in their price range that have the appropriate numbers of bedrooms.The buying decision, though, is based on emotion. A well…Continue reading→
Improving the flow of a home gives the appearance of a larger, more spacious home. Better flow unifies the space, inviting a buyer to walk from room to room and explore. Below are five tips on how to use flow to make your seller's home appear larger.…Continue reading→
To get the best price for your seller's home, I recommend staging that showcases the home's unique features while incorporating current design trends that fit both the house and the layout. Below are a few key trends that we'll see more of this year.…Continue reading→
A good realtor is always the best guide of the right time to list a home. For those who recommend listing in December to get a jump on the early spring market, here are five tips on staging during the holidays. 1. Pack up the decorations. My …Continue reading→
90% of home buyers are not good at gauging size or space. They can't walk into a room they haven't seen before and figure out how much furniture will fit, nor can they instantly imagine how to attractively arrange their furniture in the space.One of …Continue reading→
When our houses become items for sale, we have to be able to look at them objectively. We have to forget that the doll collection on display in the living room was passed down three generations and realize that it and the big obtrusive statue in the …Continue reading→
When selling a home, the colors used both inside and outside can make a big impact. Putting a fresh coat of paint on the walls is the most cost effective way to appeal to more buyers. Below are several color tips to get your home sold. Choos…Continue reading→
